Strategic Sales Techniques for Non-Sales Professionals

Strategic Sales Techniques for Non-Sales Professionals

Course Background:

This course is designed to equip non-sales professionals with fundamental strategic sales techniques to enhance their ability to influence, negotiate, and contribute to organizational growth. Participants will gain insights into the key principles of sales without needing a formal sales background. The course focuses on practical skills and strategies that can be immediately applied in various professional settings.

Course Outline:

Module 1: Introduction to Sales

Module 2: Building a Sales Mindset

• Developing a positive attitude towards sales
• Aligning personal goals with organizational objectives
• Recognizing the value of sales in every role

Module 3: Effective Communication Skills

• Importance of clear and concise communication
• Active listening techniques
• Building trust and rapport

Module 4: Identifying and Understanding Customer Needs

• Techniques for effective needs analysis
• Unique selling points USP
• Creating value propositions

Module 5: Strategic Negotiation Skills

• Basics of Negotiation
• Win-Win negotiation strategies
• Handling objections and challenges

Module 6: Closing Deals and Follow-Up

• Closing Techniques for Non-Sales Professionals
• Importance of Post-Sale Follow-Up

Course Outcome:

1. Understand the basics of the sales process and its relevance to their roles.
2. Develop a positive sales mindset and align personal goals with organizational objectives.
3. Improve communication skills to effectively convey ideas and understand customer needs.
4. Identify and analyze customer needs to create compelling value propositions.
5. Apply strategic negotiation skills to achieve win-win outcomes.
6. Confidently close deals and understand the importance of post-sale follow-up.

Duration of the Course: 1 day

Structure: Online or Onsite/ At the Client’s Premises